Suite Life on Deck is Number 1
“The Suite Life on Deck” Ranks as TV’s No. 1 Series of 2008 in Kids 6-11 and No. 1 Scripted TV Series in Tweens 9-14, Marking Disney Channel’s Third Consecutive Year with the No. 1 TV Series in the Key Kid Demographics.
Disney Channel continued its dominance of Prime’s landscape, owning TV’s No. 1 scripted series in Kids 6-11 and Tweens 9-14 for the third straight year with “The Suite Life on Deck,”
Paul DeBenedittis, Senior Vice President, Programming, Disney Channel, said: “2008 was a landmark year in which our talented team delivered record-setting, relevant entertainment for kids, tweens and families. We sailed our newest series, ‘The Suite Life on Deck,’ to #1, joining our hit ‘Wizards of Waverly Place’ and our franchise player ‘Hannah Montana’ in the hearts and minds of kids and tweens around the world.
Going strong in its third season, “Hannah Montana” was cable’s fifth-ranked series in Kids 6-11 (965,000/4.0 rating) and Tweens 9-14 (806,000/3.3 rating), with “Wizards of Waverly Place,” currently in its second season, ranking a competitive sixth overall in the key demos (Kids 6-11: 913,000/3.8 rating; Tweens 9-14: 802,000/3.3 rating). Altogether, Disney Channel delivered 3 of 2008’s Top 6 TV/Cable series in the net’s core demos.
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